Ranktivity is a web application that lets you see how effective your SEO and marketing campaigns are performing on individual websites. It allows you to see where your domains or subdomains rank among your competitors. I wanted to focus on the idea of ranking for the logo and set of icons. I wanted to carry that idea through animations and have these letterforms move across an x-axis symbolizing positive (blue) or negative (red). The type was also customized to be more rectangular to help supplement the idea of graphing.