Datadog re:Invent Branding

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Inspired by Datadog’s data analytics platform, this project gathers the ever-changing data from Datadog’s application and parameterizes them as input into generative design functions. The ever-evolving patterns are driven by real data. This results in illustrative visuals that provide a sense of tangibility and the continuous flow of data that fuels Datadog and these visual elements.

Client

Datadog

Designed by

Michael Hoang

Animation by

Michael Hoang

Type

Branding, Print, Animation